Brazilian creative Luciano Martins lives in São Paulo after periods spent abroad in London and Paris pursuing design studies, as well as an MBA. In 2005, he joined forces with businessman Fábio Mattar Puppi to establish Casa Petra where his creative mind is the driving force behind the event company’s extraordinary high-end ‘experiences’. Continue reading →
Casa Petra, one of the most respected and innovative event locations in Brazil; and Alex Atala, the country’s most awarded chef and renowned all over the world; have united their strengths and created a new company focused on offering high Brazilian gastronomy in one of the coolest places in Brazil.
What is Casa Petra?
A playground, basically. And the place where it all began. Back in 2005, I had the idea for a project – organizing original bespoke events for all manner of clients. So I partnered with Fábio Mattar PuppiI and we founded Casa Petra in the Morumbi district of São Paolo.
Why the 1-18 Project?
We started the 1-18 Project to take the experience beyond Casa Petra. In effect, we’re ‘set designers’, creating events in homes, offices and restaurants in Brazil – and around the world. In this way, they are no longer temporary events but become lasting experiences.
You’re Vice-President of Abrafesta. Could you tell us more about the organisation and its role?
Abrafesta is the Brazilian Association of Social Events and was founded with two objectives. Firstly, to create rules and set standards for the events industry here. And secondly, to share best practices. We are continually hunting for our inspiration and ideas globally so we remain ahead of the crowd. Continue reading →